Corporate books

Books are an excellent public-relations tool, for a book can convey a company’s image far more impressively and accurately than other media. Books stand for permanence; they are perceived as more significant and enduring than other print products and, in particular, as far superior to magazines. They are the perfect medium for comprehensive, in-depth coverage of specific themes.

A company’s own publication – a corporate book – is an optimum means of promoting communication with customers and business partners. Such books can deliver a compelling portrait of the innovative strength and economic power of an enterprise. Corporate books cover a wide range of subject matters: they can entertain or inform, tell a story or impart knowledge or, ideally, do all of these at once.

Many themes, many targets

One book can simultaneously achieve a wide variety of corporate objectives:

• As documentation, a book can provide access to the contents of an event even for those not present.
• A well made book projects a positive image of the enterprise issuing it and ensures long-term identification.
• A sophisticated technical book, on the other hand, can identify the author as an expert in a specialised field of knowledge.
• An informative biography or historical account – for example to mark a company’s anniversary – distinctly raises the level of awareness of a corporate entrepreneur or of the company itself.

In general, corporate books ought to meet high quality standards. That applies to the contents, external appearance, choice of title and the quality of the illustrations.

Our expertise boosts your success

We have successfully accompanied a number of book projects, for instance for Voith, from the design phase through to production. We advise and support our clients in selecting a theme, in the design, choice of title, contents and illustrations and in marketing via booksellers as well as in choosing a suitable publisher.

Book PR: an indispensable PR instrument

The value of corporate books is particularly high when they also attract public attention. We present the books and their themes to the general public and especially to the relevant target group. We speak with the right media and make sure the book is mentioned, reviewed and recommended.